Advertise with FOX Sports Baltimore
Put Your Brand in the Game.
Baltimore is a sports town.
FOX Sports Baltimore 1370 AM gives businesses the opportunity to connect with passionate sports fans through the conversations they follow every day.
With FOX Sports Radio delivering national sports talk, personalities and analysis throughout the weekday, and VSiN bringing sports betting news, insights and information to nights and weekends, FOX Sports Baltimore reaches fans who don’t just watch sports. They live them.
For advertisers, that creates an opportunity to put your brand directly into the conversation.
The Power of Sports Audio
Sports fans listen for breaking news, opinions, analysis, betting information and perspectives they can’t get anywhere else.
And they pay attention to the businesses they hear along the way.
66%
of Americans age 13+ identify as sports fans.
64%
of sports fans frequently or occasionally consume sports content through audio.
63%
of sports-audio listeners have sought more information about a company or product after hearing an advertisement.
MORE THAN HALF
of sports-audio listeners have purchased a product or service after hearing an advertisement on sports audio.
And even with more ways than ever to consume sports content, 61% of daily time spent listening to sports audio happens through AM/FM radio and station streams.
Source: Edison Research Sports Audio Report and Share of Ear® research.
A Passionate, Engaged Audience
Sports fandom crosses generations.
Nearly half of U.S. sports fans are Gen Z or Millennials, and younger sports fans are especially active consumers of sports audio.
Millennial sports fans average more than six hours per week with sports audio, with Gen Z sports fans averaging more than six hours as well.
They also respond to advertising. 60% of Millennial and 56% of Gen Z sports-audio listeners say they have gathered more information about a business or product after hearing an advertisement on sports audio.
That combination of passion, attention and engagement creates an attractive environment for advertisers looking to build awareness and generate response.
Radio + Digital
Your Campaign Doesn’t Have to Stop When the Commercial Ends.
Radio builds frequency and keeps your message connected to the sports content listeners come back to throughout the day.
Digital extends that message beyond the radio.
FOX Sports Baltimore can create campaigns that combine on-air advertising with digital opportunities to keep your business visible across multiple touchpoints.
Advertising opportunities include:
- :30 and :60 radio commercials
- Sports Flash sponsorships
- Action Update sponsorships
- Program and feature sponsorships
- FOX Sports Baltimore website advertising
- Radio + digital campaigns
- Customized advertising packages built around your goals and budget
Whether you’re looking to build your brand, promote an event, introduce a product or service, or drive new customers to your business, we’ll help build a campaign designed around what you want to accomplish.
Local Businesses. Sports Fans. One Powerful Connection.
You don’t need a massive advertising budget to get in the game.
We work with businesses of all sizes to create straightforward advertising programs built around three things:
Who do you want to reach?
What do you want them to know?
What do you want them to do next?
From there, we’ll build the right combination of frequency, sponsorship and digital exposure for your business.
Let’s Build What Works for You.
Tell us about your business, your goals and the customers you want to reach.
We’ll take it from there.
Andy Grimshaw
Market Manager
FOX Sports Baltimore
410-493-2693
agrimshaw@foxsportsbaltimore.com